
How to audit a Google Business Profile before changing anything
Audit a Google Business Profile with a clear process for ownership, categories, customer information, website links, reviews and measurement.
Read the articleChoose a country, topic and format. Each result shows its actual applicability; the current five guides apply to both Canada and the USA.
5 articles
These five guides apply to Canadian and US businesses. No country-specific ranking results are implied.

Audit a Google Business Profile with a clear process for ownership, categories, customer information, website links, reviews and measurement.
Read the article
Understand storefront, service-area and hybrid Google Business Profiles, including address visibility, service boundaries and separate-location decisions.
Read the article
Diagnose why local rankings are not producing calls by checking search intent, Business Profile interactions, website tracking and enquiry handling.
Read the article
Compare local search rankings using a consistent query set, geographic sample, result type and reporting method, with clear treatment of missing results.
Read the article
Create a practical Google review workflow with neutral requests, no review gating, helpful public responses and a clear process for policy violations.
Read the articleTry a different topic, format or country, or reset the filters.