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The workbench

Good habits. Clear next steps.

Choose a checklist, work through the details and download your progress. The publication does not connect to or change your Business Profile.

Practical checklist

Your weekly local SEO routine.

0 of 5 complete

Check the business name, hours and contact details customers see.Review your address or service areas against how the business operates.Read new reviews and reply where a response would help.Add a current, useful photo you have permission to publish.Test the route from your profile to a real enquiry.

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Practical checklist

How to audit a Google Business Profile before changing anything

0 of 7 complete

Save the current public profile and date the audit.Confirm primary ownership and appropriate manager access.Verify name, operating model, address and pin against reality.Review category and service accuracy with the owner.Test phone, website and booking routes on mobile.Separate profile interactions from qualified enquiries.Assign and verify each repair.

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Practical checklist

Service-area, storefront or hybrid: choose the right Business Profile setup

0 of 7 complete

Describe how a customer receives the product or service.Confirm whether the address genuinely receives customers.Check signage, staffing and customer-facing hours.Hide the public address when customers are not served there.List practical service areas rather than aspirational coverage.Assess separate locations using real teams and operations.Recheck all customer instructions after a change.

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Practical checklist

Good local rankings but no calls? Follow the enquiry path

0 of 8 complete

Define the period, service, area and source of the concern.Separate branded from unbranded searches.Check the geographic coverage of the ranking evidence.Distinguish call-button clicks from connected calls.Test the exact profile destination and enquiry route.Verify successful lead events rather than button clicks.Review missed calls and enquiry outcomes.Repair the evidenced failure and record the date.

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Practical checklist

How to compare local rankings without misleading yourself

0 of 8 complete

Define the decision, business identifier and result surface.Freeze exact queries and separate brand searches.Retain the same geographic sample and boundaries.Record collection conditions and provider settings.Separate outside-depth results from collection failures.Publish denominators and thresholds with summary metrics.Compare matching Search Console segments separately.Retain raw observations and a dated change log.

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Practical checklist

Build a review process that customers can trust

0 of 9 complete

Choose a genuine customer-experience milestone.Use the same neutral eligibility rule for invitations.Test the correct business review link.Remove incentives and satisfaction-based gating.Limit reminders and respect a decline.Write short replies that protect customer privacy.Investigate complaints independently of public ratings.Report specific policy concerns with factual records.Review feedback themes and assign operational follow-up.

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