
How to audit a Google Business Profile before changing anything
Audit a Google Business Profile with a clear process for ownership, categories, customer information, website links, reviews and measurement.
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What a field note needs
Audit a Google Business Profile with a clear process for ownership, categories, customer information, website links, reviews and measurement.
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Understand storefront, service-area and hybrid Google Business Profiles, including address visibility, service boundaries and separate-location decisions.
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Diagnose why local rankings are not producing calls by checking search intent, Business Profile interactions, website tracking and enquiry handling.
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Compare local search rankings using a consistent query set, geographic sample, result type and reporting method, with clear treatment of missing results.
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Create a practical Google review workflow with neutral requests, no review gating, helpful public responses and a clear process for policy violations.
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