Editorial team
The editorial desk.
A publication byline for our initial guides, source checking and editorial housekeeping.
LST
Local SEO Top editorial
This is a collective publication byline, not a named practitioner or a claim of professional certification. Our initial articles explain public platform guidance and offer clearly identified editorial workflows.
We link official sources, date our checks and distinguish illustrations from documentary reporting. We do not currently publish original ranking studies or client results.
Future contributors will have named profiles describing their relevant experience, affiliations and the role they played in the work they describe.
Read our editorial standards or prepare a contribution or correction draft.
From the desk
Google Business Profile · checklist · 6 min · Canada & USA
Audit a Google Business Profile with a clear process for ownership, categories, customer information, website links, reviews and measurement.
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Google Business Profile · comparison · 6 min · Canada & USA
Understand storefront, service-area and hybrid Google Business Profiles, including address visibility, service boundaries and separate-location decisions.
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Measurement & Leads · guide · 6 min · Canada & USA
Diagnose why local rankings are not producing calls by checking search intent, Business Profile interactions, website tracking and enquiry handling.
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Measurement & Leads · guide · 6 min · Canada & USA
Compare local search rankings using a consistent query set, geographic sample, result type and reporting method, with clear treatment of missing results.
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Reviews & Reputation · guide · 6 min · Canada & USA
Create a practical Google review workflow with neutral requests, no review gating, helpful public responses and a clear process for policy violations.
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